Not long ago, travellers booked accommodation simply as a place to sleep between sightseeing and day trips. Today, things have changed. More and more guests are searching for holiday homes that offer more than comfort and convenience – they want experiences. This rise of experience-driven travel is reshaping the way people choose where to stay, and it presents a golden opportunity for holiday homeowners.
The Rise of Experience-Driven Travel
Modern travellers aren’t just chasing destinations; they’re chasing memories. Whether it’s a couple looking for a romantic escape, families hoping for adventure or groups of friends seeking a social getaway, people want homes that add something special to their story.
This shift has been fuelled by social media, where unique and eye-catching properties often go viral and by a growing desire for authentic, personalised stays. For many guests, the home is no longer just the backdrop to the holiday – it’s the highlight.
What Guests Are Looking For
Guests are drawn to stays that offer something they can’t easily find elsewhere. This doesn’t always mean extravagant or over-the-top; it’s about personality, creativity and thoughtful touches. Some of the most appealing features include:
• Distinctive design: A home that reflects a clear style or theme – be it coastal chic, retro flair, or modern minimalism.
• Immersive experiences: Outdoor firepits, games rooms, reading nooks or spa-like bathrooms that encourage guests to linger and enjoy.
• Local connection: Décor, art or amenities that celebrate the surrounding area, giving guests a sense of place.
• Instagram-worthy details: Spaces or features that make people want to snap and share.
How to Make Your Home Stand Out
If you’re a homeowner, there are many ways to transform your property into a sought-after, experience-driven stay. Here are some practical ideas:
1. Curate a Theme or Story
Instead of mixing random styles, create a cohesive look. Maybe your home channels laid-back beach vibes or perhaps it’s a cosy woodland retreat. A story ties the home together and gives guests something to connect with.
2. Add Special Features
Small investments can make a big impact. Think hanging chairs on the balcony, a coffee station with locally roasted beans or an outdoor cinema setup. Guests love discovering features that surprise and delight.
3. Focus on Comfort with a Twist
Quality bedding, fluffy towels and a well-stocked kitchen are essentials. But adding playful extras – like board games, a record player with vinyls or a basket of beach gear – creates a memorable difference.
4. Highlight Local Experiences
Share insider tips through a guest guide or include a few locally made goodies in a welcome basket. Guests want to feel like they’re part of the community, not just passing through.
5. Create Moments Worth Sharing
Design spaces with intention – whether it’s a striking feature wall, a sunset-view deck or a cosy corner for reading. The more “shareable” your home feels, the more guests will remember it.
The Takeaway
Guests today are choosing stays that make them feel something – whether it’s wonder, relaxation or inspiration. By leaning into experience-driven travel and giving your property a personality, you not only attract more bookings but also create lasting memories for your guests. And that’s what keeps them coming back.
